To provide mentoring products, training and coaching programs to rising and returning performing artists who have no place from which to gain the knowledge they need to perform their music, promote their acts, and enjoy the fruits of their talent.
Making music and making money from it requires a mixture of art, science, and business. We’re in a “Golden Age” of inexpensive equipment and great opportunity, but no one knows how to take advantage of it. An artist may play rock, punk, emo, pop, funk, rap, hip hop, secular, religious, or any offering in the realm of pop culture–the requirements are generally the same. The artist has to:
- Assemble a team or “family” that can support their aspirations
- Understand how equipment enhances their sound and presentation
- Manage performance projects such as concerts and shows
- Learn ways to reach their audience through promotion, advertising and
performing–preferably for free
Where in the world can a performer find their way? In every community there are dozens of people of any age who would like to become entertainers in the music field, but have no way to quickly learn how to make it happen.
Developing a performing act that works exceeds the expertise of most band directors, choral directors, drama teachers, music teachers, art teachers, church music ministers, and music colleges. As a result, thousands of people have to stumble their way to the stage, figuring out along the way what works and what doesn’t, and progressing at a glacial pace.